Archive for February, 2007
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Thursday, February 15th, 2007Tell The Truth!
Can you recall the first time you were challenged to tell the truth? You were likely a small child, and it’s probable that the person demanding your truth was a parent or authority figure who was preparing to punish you.
Being the dutiful little boy or girl you were, you probably told the […]
When Applause Just Isn’t Enough: How to Get More Clients From Giving Speeches by Vickie Sullivan
Thursday, February 15th, 2007By now, it’s old news. Experts know that speaking at conferences and conventions builds a platform of credibility, visibility and “brandability.”
The Assumption: That giving a great speech to the right audience will automatically ensure a steady stream of clients.
The Reality: Getting applause and getting clients are very different things.
Getting applause doesn’t mean that you’ll get […]
A Dirty Little Secret That’s Costing You Your Profit…and Your Sanity by Melanie Benson-Strick
Thursday, February 15th, 2007Six months into our coaching, Jana shared that she was scared. She had been investing hand-over-fist in her marketing campaigns and still hadn’t seen any new revenue coming in. The fear was building up, the debt was starting to feel insurmountable, and Jana was getting overwhelmed.
At first, I was stumped. I knew that we had […]
Covers Sell Books by Dan Poynter
Thursday, February 15th, 2007Packaging is everything. Each year, corporations spend more than $50 million on product packaging and design. $50 billion, not for the products themselves or for the wrapper but $50 billion just for the design of the wrapper.
Everyone judges a book by its cover. No one reads the book before they make a buying decision. Consumers […]
A Sure-Fire, 10-Step Formula to Get Started as a Coach or Consultant by Adam Urbanski
Thursday, February 15th, 2007“My guess is first I’ll need some zippy flyers and a tri-fold brochure” said an email from Matt last week. Sadly, he is not the only one thinking that the first step to building a professional business is printing fliers and brochures. After all, that’s what everyone does, right? And it seems like a […]
