Archive for July, 2008

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Marketing Plans Help You Make Your Mark and Increase Success from the Start By Lisa Manyon

Monday, July 28th, 2008

Techniques to Help you Plan
Throughout my career in the marketing, advertising, customer service and social service arenas, one thing sticks out foremost in my mind: the lack of advertising and marketing planning for businesses and non- profits alike.
I cannot count the times that I have seen intelligent and passionate people start a business or get […]

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Creating Curiosity: Three Ways To Be Compelling By Vickie Sullivan

Thursday, July 24th, 2008

What makes potential clients check out your website? What drives reporters to call you and feature your comments? What is that first spark that compels people to act?
Curiosity. In this crowded marketplace, it’s not enough to be different. You have to stir the pot, sound the alarm, and drive home the belief that “without me, […]

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Summer Speaker Series: Forty-Two Speakers in One Month!

Tuesday, July 22nd, 2008

My colleague and dear friend, Erin Blaskie, is hosting the first annual Summer Speaker Series featuring an amazing line-up of speakers including James Roche, Christina Merkley, Alexis Neely, Allana Pratt, Lou Bortone, Viki Viertel, Lynn Scheurell, Kathie Thomas, Debbie LaChusa, Wendy Weiss, Terri Z, Donna Gunter, Diana Ennen and so, so, so many more.
Here’s the […]

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How to Write Compelling Web Site Content That Gets Read by Susan Daffron

Sunday, July 20th, 2008

Figuring out what to say on your Web site can be a challenge. For many business owners, talking about themselves is difficult. However, coming up with good Web content is easy if you keep your customer and the search engines in mind. Whether you write the text for the Web site yourself or hand off […]

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Hope is NOT a strategy!! By Viki Viertel

Saturday, July 19th, 2008

”Geez I hope I can make my business a success” “I sure hope we can afford to buy a bigger house”. “I hope I can get a new car.”
Does any of this strike a familiar chord? For most of us we have all been there, you know where we dialogue; we hope for this, and […]

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