Copywriting Expert
« Previous EntriesWhat Are Your Words Worth? By Lisa Manyon
Tuesday, August 5th, 2008Published Lewiston Chamber of Commerce Newsletter July 2006
Word choice can change the perception and value of your business communications. Each piece of correspondence, promotional, marketing and advertising material your company produces is an investment in your success. Are you investing wisely?
Think about the words “old” and “experienced”. They have similar meanings. However if you advertised […]
Marketing Plans Help You Make Your Mark and Increase Success from the Start By Lisa Manyon
Monday, July 28th, 2008Techniques to Help you Plan
Throughout my career in the marketing, advertising, customer service and social service arenas, one thing sticks out foremost in my mind: the lack of advertising and marketing planning for businesses and non- profits alike.
I cannot count the times that I have seen intelligent and passionate people start a business or get […]
What is Your Plan? By Lisa Manyon
Wednesday, July 2nd, 2008Published in the UnNewsletter by EditCopyProof February 2007
People continually ask me how I’m able to accomplish all of the things that I do. Truthfully, I sometimes wonder that myself. But, ultimately, I know it’s because I’m a planner.
To some extent we all multi-task and have numerous responsibilities that can, at times, seem overwhelming. The key […]
Branding and Business Identity ~ Image is everything! By Lisa Manyon
Thursday, June 19th, 2008Underestimating the importance of image is a common marketing mistake. When we talk about image in business, it encompasses a broad spectrum. We’re talking about overall image of storefront; interior design, marketing materials, website and even your people, (staff members). All of these elements determine how your business is perceived. They also tie in with […]
Prospective Prospects~ To Mail or Not to Mail, That is THE Question~ By Lisa Manyon
Thursday, June 19th, 2008Do you utilize direct mail techniques to increase business or are you still stuck in the ad agency train of thought that says direct response mail doesn’t work?
Dollar for dollar direct mail outperforms and out delivers many traditional media outlets. However, there is a method to the madness and reasons why some DR techniques fail.
Recently […]
