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Follow Your Strategy by Adam Urbanski

Monday, August 18th, 2008

Did you know that most solo-professionals hire the Cheshire Cat as their marketing consultant? Frankly that’s the only conclusion I can come up with watching so many excited entrepreneurs eager to build a great business but ending up overwhelmed by too much information and frustrated by their lack of good results.
Remember Alice in the Wonderland […]

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Top 5 Tips For Designing Marketing That Gets Results by Adam Urbanski

Saturday, July 12th, 2008

“But this won’t work” said Steve. “I’ve tried it in the past and had no response.” Does this sound familiar? My newer clients often resist implementing certain strategies based on past experiences. However, I usually find out that it wasn’t the strategy itself – but how it was implemented that caused the dismal results.
So whether […]

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A Sure-Fire, 10-Step Formula to Get Started as a Coach or Consultant by Adam Urbanski

Thursday, June 19th, 2008

“My guess is first I’ll need some zippy flyers and a tri-fold brochure” said an email from Matt last week. Sadly, he is not the only one thinking that the first step to building a professional business is printing fliers and brochures. After all, that’s what everyone does, right? And it seems like a logical […]

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Keep Your Marketing Simple With This 6-Step Model by Adam Urbanski

Saturday, May 10th, 2008

Whether you are a professional in a solo-practice or own a small business, chances are you feel overwhelmed when it comes to marketing. While you may be an expert in your field, consistently attracting new clients probably isn’t one of your strengths.
Here is just a short list of “marketing culprits” that are likely keeping your […]

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How to Save Time and Achieve More by Creating High-Leverage Marketing Assets by Adam Urbanski

Sunday, April 6th, 2008

The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. As an entrepreneur or a service professional, what you do with your time acutely impacts how much money you can make.
If this year you want to make clients […]

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