Speaking Expert
« Previous EntriesWhen the Price Isn’t Right: How to Respond to Bargain Buyers By Vickie Sullivan
Thursday, August 7th, 2008When the market tightens, bargain shoppers come out strong, and it seems that every prospect wants a discount from you. It’s tempting to relent, just to get the deal done.
How do you respond when someone doesn’t want to pay your price? Your reaction depends on three things: your motivation, your ego and your brand.
1. Reacting […]
Creating Curiosity: Three Ways To Be Compelling By Vickie Sullivan
Thursday, July 24th, 2008What makes potential clients check out your website? What drives reporters to call you and feature your comments? What is that first spark that compels people to act?
Curiosity. In this crowded marketplace, it’s not enough to be different. You have to stir the pot, sound the alarm, and drive home the belief that “without me, […]
Defining Your Expertise: 3 Questions For Choosing Your Best Branding Path By Vickie Sullivan
Wednesday, June 11th, 2008Most rainmakers have an embarrassment of riches – talented and energetic, they have many ways to brand their expertise. It’s supposed to be easy to choose. Just focus on what you love and on your perceived strengths and the money will follow, right? Not necessarily.
Too many experts define their expertise to prospects that are easily […]
3 Ways To Expand Your Brand Into Something Remarkable By Vickie Sullivan
Sunday, May 25th, 2008The fresh face of January: the holidays are over, and 2008 is a clean slate. It’s tempting to reinvent ourselves now, to become “new and improved” to our target markets, but massive reinvention can be expensive and unnecessary.
Many professional service firms have a brand that’s working – it just needs to work smarter in a […]
How To Find A Brand That Fits Your Firm’s Size By Vickie Sullivan
Thursday, April 17th, 2008Line up five branding experts, and you’ll get 15 different ways to build a brand. The reason: while most folks agree that a brand is a “promise” you make to the marketplace, solo practitioners, small professional service firms and larger companies all make different promises in different ways.Therefore, there is no such thing as “one […]
