101 Reasons to Send a Media Release By Raleigh Pinskey
The marketing people will tell you that it takes an average of seven imprints, that’s seven times to get your message into the part of the brain that calls for action. The brain people will tell you that it takes twenty-one imprints. And that three imprints equal one call to action. Three into twenty-one gives us the seven that the marketing people talk about.
Point of the message: it takes a lot of imprints to get some action. Here are one hundred and one ways to get your name in front of your target market. These suggestions can get you a feature article, a picture, a TV or radio to talk show appearance, and extremely profitable word of mouth networking.
1. Advertising launch campaign
2. Advertising campaign progress report
3. Attending industry seminars
4. Attending training seminars
5. Appearing on industry panels
6. Appearing on radio shows
7. Appearing on television shows
8. Awards you receive
9. Awards your employees receive
10. Annual report
11. Board appointments
12. Business Anniversary
13. Buyer benefits feature article
14. Book launch
15. Books that mention you
16. Change in operating hours
17. Committee appointments
18. Change of address
19. Commentary on public issues
20. Community events you sponsor
21. Company milestones
22. Company Experts Media Directory
23. Contests you sponsor
24. Charitable contributions
25. Company tours
26. Establish a Board of Directors
27. Ebook Launch
28. Ezine Launch
29. End of year accomplishments
30. Employee death
31. Employee firing
32. Employee hiring
33. Employee movement within company
34. Employee volunteer program
35. Endowing a chair
36. Endowing a foundation
37. Endowing a Grant
38. Endowment updates
39. Free offers
40. Free product demonstrations
41. Free samples
42. Fund raising event pictures
43. Foundation creation
44. Fund-raising launch
45. Fund-raising event
46. Fund-raising report
47. Grants Issued
48. Holiday events
49. Hostile takeover
50. Holidays advertising tie-ins
51. Industry trends
52. Industry articles mention
53. Industry articles you’ve written
54. In-store product demonstrations
55. Incorporations
56. Industry awards
57. Industry groups you are joining
58. Legal situations
59. Letters to the editor
60. Market research
61. Market trends and analysis
62. Mergers and acquisitions
63. New market launch
64. New division launch
65. New Years resolutions
66. New address
67. New contract
68. New client(s)
69. New products
70. New services
71. Newsletter launch
72. Official announcements
73. Open house
74. Partnerships
75. Patents
76. Physical changes to the workplace
77. Proclamations
78. Product recall
79. Public service announcements/ radio
80. Public service announcements/ TV
81. Public stock offering
82. Public figure or celebrity visit
83. Recruitment search
84. Relocation announcement
85. Research launch
86. Research results
87. Resource Profile
88. Retention strategies
89. Retirement
90. Sales promotions
91. Services for handicapped
92. Speaking engagements
93. Special events
94. Sponsorships
95. Strike watch,
96. Survey launch
97. Scholarships
98. Strategic alliances
99. Survey results
100. Trade show exhibiting
101. Special Report release
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Topics: Visibility Expert |
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